Our whole, unrefined, certified-pure Omega-3 Salmon Oil is extracted from wild Alaskan sockeye within hours of harvest.

The brilliant orange color of our Salmon Oil comes from astaxanthin: a potent antioxidant pigment that wild sockeye acquire by eating krill and other zooplankton.

Its whole-food attributes make Vital Choice Sockeye Salmon Oil a rare and powerfully health-promoting omega-3 supplement!

Our whole, unrefined salmon oil vs. standard, refined fish oils

Standard, mass-market fish oils come from diverse fish of widely variable purity and fat composition, and must undergo chemical processes (deodorization and molecular distillation) to produce palatable, standardized products.

During refinement, fish oils are heated to temperatures in excess of 450 degrees F, which can degrade the structural integrity of their omega-3 molecules. Chemical refining of fish oils also alters their natural fatty acid and nutrient profiles, with unknown impacts on their health-supporting potential.

In contrast, Vital Choice Wild Alaskan Sockeye Salmon Oil does not need to undergo chemical refining, because wild salmon are among the purest of all ocean fish. The U.S. EPA and FDA recommend wild Alaskan Salmon without reservation, and NSF International certifies the purity and potency of our Salmon Oil.

Because it is not chemically refined, our Salmon Oil closely reflects the nutritional profile of its source fish, making it a true “whole food” supplement.

Omega-3 health benefits

According to the U.S. FDA, “Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.”

The long-chain omega-3s (EPA and DHA) found only in seafood (especially fatty fish) – and in supplemental fish and krill oils – are essential to human life and support optimal health in key organs, systems, and life stages:

Key nutrients per serving

Each 3-capsule (3,000 mg) serving provides these naturally occurring nutrients†:

Nutrient levels may change slightly from year to year, in accordance with natural seasonal and geographic variations.

††Wild salmon are the only fish that provide naturally occurring astaxanthin: a potent, carotenoid-class antioxidant pigment obtained from the zoo plankton they eat. Among wild salmon species, sockeye contain the highest levels of astaxanthin and vitamin D3.

The astaxanthin natural to our Sockeye Salmon Oil protects it from oxidation more effectively than the weaker tocopherol antioxidants added to standard fish oils.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

 

Vital Choice Salmon Oil (upper left) versus two major brands. The orange color comes from astaxanthin -- its natural antioxidant pigment.

Certified purity and potency

NSF International certifies that our Sockeye Salmon Oil provides the omega-3 levels stated on the label and meets strict U.S. and international safety standards. Wild Alaskan sockeye salmon are among the purest of all ocean fish, according to the EPA, FDA, and independent scientists. 

CAUTIONS: Salmon oil should be taken at the recommended dose. Consult with your physician before taking substantially higher doses, or taking this product if you are pregnant, diabetic, allergic to fish or iodine, using blood thinners, have a diagnosed cardiac condition or immune disorder, or anticipate surgery.

Omega-3s for Mothers, Infants, and Children

Here is what widely respected pediatrician William Sears, M.D. told us in respose to our question on this subject:

• "... experts attending a 2005 workshop recommended at least 300 mg a day for pregnant and nursing mothers (most mothers get only 20-25% of this amount, unless they take omega-3 fish oil supplements). In our medical practice we have mothers take at least 500 mg of DHA per day during pregnancy and lactation."

• "The recommendation for infants is at least 200mg of DHA per day, which is the dosage added to infant formulas."

• "Practically speaking, infants under one year old receive their omega-3s through mother's milk or fortified formula, but it is perfectly safe and perhaps even beneficial for infants to be given extra Vital Choice fish oil at a dose of around 300 mg a day of DHA. I stress DHA rather than EPA because DHA is the main brain growth omega 3."

NOTE: There are as yet no official omega-3 intake recommendations for children over two years of age, so please consult your pediatrician. A dose of 300 mg of DHA would be provided by 8 of our 500 mg Salmon Oil capsules, 4 of our 1000 mg capsules, or 1 teaspoon of our Liquid Salmon Oil.

CAUTION: If your child has never had fish or fish oil, please check for seafood allergies (which are uncommon) by rubbing some Salmon Oil on his or her skin, in a less sensitive area such as the lower leg.

Our Salmon Oil will become cloudy if refrigerated or frozen, and this is no cause for concern. Makers of some highly refined, distilled fish oils assert, disingenuously, that if a fish oil becomes cloudy when cold this means it is not as pure or efficiacious as an oil that remains clear when cold. But if a fish oil becomes cloudy when cold this simply means that it retains some of the shorter chain fatty acids -- including small amounts of saturated fatty acids -- that occur naturally in fish.

In fact, most of what we know about the myriad health benefits of omega-3 fish oils comes from studies involving consumption of whole fish, which, like our Salmon Oil, contain small amounts of saturated fatty acids, which, in any case, are perfectly heart-healthful, according to the current scientific consensus.

The omega-3s in fish oil possess properties associated with “blood thinning”, but according to research by American Heart Association (AHA) consultant William Harris, Ph.D., they do not appear to pose any risk to persons taking blood-thinning drugs (e.g., Coumadin).

 

 

Alaskan Sockeye Salmon Oil, softgel capsule (fish gelatin, glycerin*, purified water)

Contains no artificial preservatives, color, dairy, starch, wheat, yeast, sugar, or soy.

Our whole, unrefined, certified-pure Omega-3 Salmon Oil is extracted from wild Alaskan sockeye within hours of harvest.

The brilliant orange color of our Salmon Oil comes from astaxanthin: a potent antioxidant pigment that wild sockeye acquire by eating krill and other zooplankton.

Its whole-food attributes make Vital Choice Sockeye Salmon Oil a rare and powerfully health-promoting omega-3 supplement!

Our whole, unrefined salmon oil vs. standard, refined fish oils

Standard, mass-market fish oils come from diverse fish of widely variable purity and fat composition, and must undergo chemical processes (deodorization and molecular distillation) to produce palatable, standardized products.

During refinement, fish oils are heated to temperatures in excess of 450 degrees F, which can degrade the structural integrity of their omega-3 molecules. Chemical refining of fish oils also alters their natural fatty acid and nutrient profiles, with unknown impacts on their health-supporting potential.

In contrast, Vital Choice Wild Alaskan Sockeye Salmon Oil does not need to undergo chemical refining, because wild salmon are among the purest of all ocean fish. The U.S. EPA and FDA recommend wild Alaskan Salmon without reservation, and NSF International certifies the purity and potency of our Salmon Oil.

Because it is not chemically refined, our Salmon Oil closely reflects the nutritional profile of its source fish, making it a true “whole food” supplement.

Omega-3 health benefits

According to the U.S. FDA, “Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.”

The long-chain omega-3s found in seafood and their oils are essential to human life and support optimal health in key organs, systems, and life stages:

Key nutrients per serving

Each 3/4 tsp (3,000 mg) serving provides these naturally occurring nutrients†:

Vital Choice Salmon Oil (upper left) versus two major brands. The orange color comes from astaxanthin -- its natural antioxidant pigment

Certified purity and potency

NSF International certifies that our Sockeye Salmon Oil provides the omega-3 levels stated on the label and meets strict U.S. and international safety standards. Wild Alaskan sockeye salmon are among the purest of all ocean fish, according to the EPA, FDA, and independent scientists.

Refrigerate after opening. The Salmon Oil will remain fresh for 90 days after opening the bottle IF the bottle is immediately recapped and refrigerated after each use.

Pumps arrive in a “locked” position within the white collar that screws onto the bottle.

To release it fully for pumping, follow these steps:

NOTE: Our Salmon Oil will become cloudy when refrigerated or frozen, but this is no cause for concern. (For more, see "Cloudy Fish Oil Myth", below.)

The recommended dosage for healthy adults is 3/4 teaspoon daily or as recommended by a health care professional.

This advice is based on intake recommendations from authoritative scientific bodies.

It is best to take Salmon Oil with a meal. If you experience excessive occurrences of fishy burps, try our lemon-flavored Salmon Oil.

CAUTIONS:

Salmon oil should be taken at the recommended dose. Consult with your physician before taking substantially higher doses, or taking this product if you are pregnant, diabetic, allergic to fish or iodine, using blood thinners, have a diagnosed cardiac condition or immune disorder, or anticipate surgery.

Omega-3s for Mothers, Infants, and Children

Here is what widely respected pediatrician William Sears, M.D. told us in respose to our question on this subject:

•

"... experts attending

a 2005 workshop recommended at least 300 mg a day for pregnant and nursing mothers (most mothers get only 20-25% of this amount, unless they take omega-3 fish oil supplements). In our medical practice we have mothers take at least 500 mg of DHA per day during pregnancy and lactation."

•

"The recommendation for infants is at least 200mg of DHA per day, which is the dosage added to infant formulas."

•

"

Practically speaking, infants under one year old receive their omega-3s through mother's milk or fortified formula, but it is perfectly safe and perhaps even beneficial for infants to be given extra Vital Choice fish oil at a dose of around 300 mg a day of DHA. I stress DHA rather than EPA because DHA is the main brain growth omega 3."

NOTE: There are as yet no official omega-3 intake recommendations for children over two years of age, so please consult your pediatrician. A dose of 300 mg of DHA would be provided by 1 teaspoon of our Liquid Salmon Oil, 8 of our 500 mg Salmon Oil capsules, 4 of our 1000 mg capsules.

CAUTION: If your child has never had fish or fish oil, please check for seafood allergies (which are uncommon) by rubbing some Salmon Oil on his or her skin, in a less sensitive area such as the lower leg.

Our Salmon Oil will become cloudy if refrigerated or frozen, and this is no cause for concern. Makers of some highly refined, distilled fish oils assert, disingenuously, that if a fish oil becomes cloudy when cold this means it is not as pure or efficiacious as an oil that remains clear when cold. But if a fish oil becomes cloudy when cold this simply means that it retains some of the shorter chain fatty acids -- including small amounts of saturated fatty acids -- that occur naturally in fish.

In fact, most of what we know about the myriad health benefits of omega-3 fish oils comes from studies involving consumption of whole fish, which, like our Salmon Oil, contain small amounts of saturated fatty acids, which, in any case, are perfectly heart-healthful, according to the current scientific consensus.

The omega-3s in fish oil possess properties associated with “blood thinning”, but according to research by American Heart Association (AHA) consultant William Harris, Ph.D., they do not appear to pose any risk to persons taking blood-thinning drugs (e.g., Coumadin).

The U.S. FDA has not evaluated these statements. This product is not intended to diagnose, treat, cure or prevent any disease.

Consult with your physician before taking doses substantially higher than recommended, or taking this product if you are pregnant, diabetic, allergic to fish or iodine, have a diagnosed cardiac condition or immune disorder.

Organic Super Antioxidant Trail Mix - 2 oz Snack Packs

Product Code =

Price: $37.00

QTY:

Our 100% Organic Super-Antioxidant Trail Mix is the perfect stamina-boosting companion for biking, hiking, kayaking, or any vigorous activity that requires endurance.

It also makes a super-healthful snack for long plane and car rides, and a tasty, nutritious, colorful topping for cereal, granola, yogurt, and salads!

Trail Mix Contents

*Cranberries and Blueberries are coated lightly with Organic mid-oleic Sunflower Oil to prevent clumping.

**Manufactured on shared equipment with products containing wheat, milk, peanuts, and tree nuts.

Enjoy our Trail Mix as an energizing snack, and as a tasty, nutritious, colorful topping for cereal, granola, yogurt, and salads.

Organic Walnuts, Organic Hazelnuts, Organic Pecans, Organic Pistachios, Organic Raisins, Organic Dried Cranberries, Organic Dried Blueberries, Organic Dried Goji Berries, Organic mid-oleic Sunflower Oil.

Daily Dose Packs of Wild Salmon Oil & Vitamin D3                                                                                             

Our Daily Dose Packs make it easy to get your daily omega-3s and vitamin D3 in the amounts experts recommend!

They're handy at home and terrific for travel, eliminating the need to pack multiple bottles or fill and fumble with plastic bags.

Each sturdy dispenser holds 30 packets; each packet contains:

These daily doses fit the bill, since most researchers and expert panels advise healthy adults to consume at least 250 mg to 500 mg of omega-3s daily, and at least 2,000 IUs of vitamin D3 daily.

Wild Alaskan Sockeye Salmon Oil

Our Omega-3 Sockeye Salmon Oil is a whole, non-distilled, cold-filtered oil from wild Alaskan Sockeye.

It's an unusual, exceptionally pure source, gentle processing, and whole-food nutritional attributes make Vital Choice Salmon Oil a powerfully health-promoting supplement.

Wild Alaskan salmon rank high among the purest of all ocean fish, consistently testing free of hazardous levels of contaminants.

Vitamin D3 in Salmon Oil

Unlike any other vitamin D supplements, ours comes in a natural base of our wild Alaskan Sockeye Salmon Oil, which the Marine Stewardship Council certifies as sustainably harvested.

Among foods, wild salmon (especially sockeye) provides unrivaled levels of vitamin D3 (236 to 687 IU per 3.5 oz serving). However, even folks who enjoy wild salmon frequently need vitamin D3 supplements to reliably ensure the intake that experts recommend: 1000 to 2000 IU per day.

Like virtually all vitamin D3, ours is extracted from lanolin. (Practical marine sources of vitamin D3 are not currently available.) This waxy, safe, hypoallergenic substance is secreted by wool-bearing animals and is commonly used in moisturizers and lip balms.

Consult with your physician before taking doses substantially higher than recommended, or taking this product if you are pregnant, diabetic, allergic to fish or iodine, have a diagnosed cardiac condition or immune disorder.

Score applies to the sockeye oil

Certified purity and potency

NSF International certifies that our Sockeye Salmon Oil provides the omega-3 levels stated on the label and meets strict U.S. and international safety standards. Wild Alaskan sockeye salmon are among the purest of all ocean fish, according to the EPA, FDA, and independent scientists.

*The glycerol in the glycerin that’s used in our soft gels as part of the gelatin compound is derived entirely from vegetable sources, contains no animal products and does not come in contact with any animal-derived products until it meets the fish gelatin in the process of making our capsule.

*Many public health authorities worldwide recommend 250-500mg per day.

 

Whole, unrefined Vital Red™ Wild Antarctic Krill Oil provides essential omega-3s and unrivaled levels of antioxidants within a unique natural matrix.

Better yet, it's the first krill oil supplement certified sustainable by the Marine Stewardship Council (MSC), which mandates independent monitors on the harvest ships.

This rigorous certification regimen ensures that our oil comes from krill that

are sustainably harvested … an assurance needed to preserve the ocean food web that relies on these tiny shrimp-like creatures.

First, we carry krill oil because so many customers requested it.

But given the importance of krill to the ocean food web, we waited for a certified-sustainable source of krill oil.

The krill fishery that supplies our krill oil meets the tough, science-based, transparent standards and procedures of the non-profit Marine Stewardship Council. (The term “fishery” means the group of boats that harvest one kind of seafood in a defined area and season.)

And, we offer krill oil because it offers three special attributes:

#1 - Rare source of phospholipid omega-3s

#2 - Unrivaled levels of an uncommon antioxidant

#3 - Little or no fishy “repeat”

Keep reading to learn more about the differences between krill oil and various kinds of fish oil.

 

The two major omega-3 fatty acids in krill oil are the same two found in fish and human cell membranes (EPA and DHA).

However, unlike fish oils, most of the omega-3s in krill oil occur in phospholipid (foss-foh-lipid) form … a difference whose relevance to human health remains unclear.

The human body can use seafood-source omega-3s (EPA and DHA) in any of the three forms in which they occur naturally … triglyceride, phospholipid, and ethyl ester.

While all three omega-3 forms are well-absorbed and comparably beneficial, limited evidence suggests that phospholipid-form omega-3s may be more easily and fully absorbed, compared with triglyceride and ethyl ester omega-3s.

This preliminary evidence fits with evidence that – compared with omega-3 triglycerides and omega-3 ethyl esters – the body needs fewer metabolic steps and less energy to digest, absorb, and distribute omega-3 phospholipids.

And a very small amount of early animal and clinical research suggests that krill oil’s phospholipid-form omega-3s may yield superior cardiovascular and other health effects.

However, leading fatty acid researchers say it’s too soon to conclude that krill oil’s omega-3s deliver more benefits than the omega-3s found in fish oils.

Like wild salmon, krill are naturally rich in the potent, red-hued antioxidant called astaxanthin, which belongs to the carotene family.

Astaxanthin displays extraordinary antioxidant and anti-inflammatory properties in cell and animal studies, but has not been tested extensively in humans.

The astaxanthin natural to our Krill Oil and Sockeye Salmon Oil protects their omega-3s from oxidation more effectively than the tocopherol (vitamin E) antioxidants added to standard fish oils.

Among fish, only wild salmon contain substantial amounts of astaxanthin, which they obtain by eating krill and other zooplankton … a diet that gives their flesh its characteristic red-orange color.

Compared with other wild salmon, sockeye eat more astaxanthin-rich zooplankton. This difference explains why sockeye contain more omega-3 phospholipids, astaxanthin, and vitamin D than other wild salmon, and why sockeye is also called “red” salmon.

Compared with Vital Choice Salmon Oil, Vital Red™ Krill Oil has substantially more astaxanthin per gram (100mcg vs. 12mcg).

 

Our Krill Oil also contains 400 IU of vitamin A (retinol) per two-capsule serving (200 IU per 1000mg capsule), and 51 IU of vitamin E per serving (25 IU per 1000mg capsule).

 

Omega-3 health benefits

According to the U.S. FDA, “Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.”

The long-chain omega-3s (EPA and DHA) found only in seafood (especially fatty fish) – and in supplemental fish and krill oils – are essential to human life and support optimal health in key organs, systems, and life stages:

You may have heard concerns expressed about the wisdom of harvesting krill, most of which is used make feed for farmed fish.

Recently, the independent, non-profit Marine Stewardship Council certified as sustainable the krill harvest from the single company that supplies our krill oil. The MSC looked hard at the possible impacts of the harvest on the dependent marine species as well as on the krill population.

Harvesting occurs from November through April and the current overall harvest is below 160,000 tons per year, compared with the precautionary and highly conservative limit of about 3.5 million tons per year, set by the international scientific body that monitors Antarctic krill populations and sets catch limits (Commission for the Conservation of Antarctic Marine Living Resources or CCAMLR).

The total allowable catch of metric tons is calculated only after subtracting the portion of the krill population eaten by animals (e.g., whales, seals, penguins).

The contaminants of chief concern in fish – mercury and PCBs – are virtually absent from krill. Krill occupy a spot near the bottom of the ocean food web, while contaminants only become concentrated in fish and marine mammals at the top of the food chain.

This basic ecological fact explains why the minuscule amount of mercury in Vital Red™ Krill Oil (0.007mcg/g) is just barely above the detectable level (0.005mcg/g).

(Note: Our whole, unrefined Alaskan Sockeye Salmon Oil comes from fish so naturally pure that it meets U.S. and U.N. safety standards, without being subjected to any chemical processes. Its purity and potency are tested and certified by NSF ... a leading independent laboratory.)

Most fish oils come from diverse fish of varying, unknown purity and fat composition. They undergo chemical processes – deodorization and molecular distillation – to produce rigidly standardized products for the mass market.

During these processes, fish oils are heated to temperatures in excess of 450 degrees F, which can degrade the integrity of their omega-3 molecules.

Molecular distillation removes many of their companion fatty acids and phospholipids, with unknown impacts on their health attributes.

This chemical process also removes almost all of the astaxanthin from refined salmon oil supplements, which present a pale color unlike the deep red and bright orange glow of Vital Choice Krill and Salmon Oils.

 

Store in a cool dry place.

*This dosage guidance assumes little or no other dietary intake of omega-3s. The daily dosage should be adjusted to meet individual needs; one capsule per day may be adequate for people who consume several fish meals per week.

CAUTIONS: 

Krill oil should be taken at the recommended dose. Consult with your physician before taking substantially higher doses, or taking this product if you are pregnant, diabetic, allergic to fish or iodine, using blood thinners, have a diagnosed cardiac condition or immune disorder, or anticipate surgery.

Here is what widely respected pediatrician William Sears, M.D. told us in respose to our question on this subject:

•

"... experts attending

a 2005 workshop recommended at least 300 mg a day for pregnant and nursing mothers (most mothers get only 20-25% of this amount, unless they take omega-3 fish oil supplements). In our medical practice we have mothers take at least 500 mg of DHA per day during pregnancy and lactation."

•

"The recommendation for infants is at least 200mg of DHA per day, which is the dosage added to infant formulas."

•

"Practically speaking, infants under one year old receive their omega-3s through mother's milk or fortified formula, but it is perfectly safe and perhaps even beneficial for infants to be given extra Vital Choice fish oil at a dose of around 300 mg a day of DHA. I stress DHA rather than EPA because DHA is the main brain growth omega 3."

NOTE: There are as yet no official omega-3 intake recommendations for children over two years of age, so please consult your pediatrician.

CAUTION: If your child has never had shellfish or Krill Oil, please check for shellfish allergies by rubbing a small dab of Krill Oil on his or her skin, in a less sensitive area such as the lower leg.

Our Krill and Salmon Oils will become cloudy if refrigerated or frozen, and this is no cause for concern. Makers of some highly refined, distilled fish oils assert, disingenuously, that if a fish oil becomes cloudy when cold this means it is not as pure or efficiacious as an oil that remains clear when cold. But if a fish oil becomes cloudy when cold this simply means that it retains some of the shorter chain fatty acids -- including small amounts of saturated fatty acids -- that occur naturally in fish.

In fact, most of what we know about the myriad health benefits of omega-3 fish oils comes from studies involving consumption of whole fish, which, like our Salmon and Krill Oils, contain small amounts of saturated fatty acids, which, in any case, are perfectly heart-healthful, according to the current scientific consensus.

The omega-3s in fish and krill oil possess properties associated with “blood thinning”, but according to research by American Heart Association (AHA) consultant William Harris, Ph.D., they do not appear to pose any risk to persons taking blood-thinning drugs (e.g., Coumadin).

”.

The U.S. FDA has not evaluated these statements. This product is not intended to diagnose, treat, cure or prevent any disease.

Consult with your physician before taking doses substantially higher than recommended, or taking this product if you are pregnant, diabetic, allergic to fish or iodine, have a diagnosed cardiac condition or immune disorder.

Pure Antarctic krill oil, softgel capsule (fish gelatin, glycerin, purified water).

May contain minuscule traces of shellfish proteins.

Persons with shellfish allergies should consult a physician before taking krill oil.

Contains no artificial preservatives, color, dairy, starch, wheat, yeast, sugar, or soy.

                       

 

Wild Red™ Skinless/Boneless Canned Sockeye Salmon 6.35 oz - No Salt Added

Price: $42.00

QTY:6

If you've only had supermarket brands, you're in for a very pleasant surprise!

The rich red color of its luscious meat and brimming salmon oil reveal the rare culinary and nutritional quality of Vital Choice Wild Red™ Sockeye.

Its consistently superior quality comes from the expertise we gained during decades of salmon fishing, and our strict processing and purchasing standards.

“I received my Salmon and I'm just blown away at how good this stuff is! I am so thankful I can now get my daily dose of wild Salmon when I'm traveling, and add to that, no preparation required.” - Melody Liddell

Sockeye salmon

Keep canned fish in a cool place. Consume by the date stamped on each can.

Like Tuna, our Wild Red Sockeye Salmon tastes great in sandwiches or salads (click our Recipes tab for some easy recipe ideas) -- plain or with a bit of mayonnaise or seasoning mix.

We like to sprinkle on a bit of our Lemon-Pepper Mix or Organic Salmon Marinade mix.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.